Objective

The Beautifully Flawed Foundation, founded by Bethany Hamilton, empowers individuals with limb loss to overcome personal challenges and find beauty in their imperfections through faith-based support and community. I was honored to be approached by their marketing team to rebrand their merchandise to help fundraise and give members of the retreats something cool to wear. The below designs were created with meanings correlated to what the foundation is about: caring, respect, faith, and family. Over time, the merch designs are released to the public and future Beautifully Flawed and Forge retreat members. Below is the collateral for future releases.