Overview

The found objects project for the Surfrider Foundation was a cause close to my heart! Growing up on the beaches of Kauai, I’ve always felt connected to the ocean. So, when Surfrider announced a contest to support beach cleanups, I couldn’t wait to get involved. For this campaign, I transformed a collection of found trash into meaningful ad concepts, complete with beach mockups that raise awareness of the problem.

Posters

Hibiscus made from trash bags: Symbolizing Hawaii’s natural beauty
Honu made from plastic bottles: The ocean’s guardian
Coral made from white straws: Highlighting the struggles of our ecosystem

Each design underscores the devastating impact of beach pollution, paired with Hawaiian text to amplify the message with cultural significance.