Project

Assigned to make a comprehensive brand identity system for a new beverage brand. Including the name, logo, colors, patterns, concepts, and framework. The primary objective is to craft an aesthetically captivating and memorable identity. Ultimately, fostering an intimate connection with the designated demographic.

Objective

Swae aims to introduce a refreshing, natural way to unwind by merging the traditional calming effects of kava with the bright, tropical flavors of sparkling juice. Through vibrant branding and a focus on relaxation in motion. Swae seeks to capture the essence of island-inspired calm, encouraging consumers to embrace everyday moments of ease, whether swaying solo or with friends. The ultimate goal is to position Swae as the go-to choice for those seeking a balanced, accessible path to relaxation in a busy world.