Objective

Holey Grail is a restaurant chain celebrating coming together in a made-to-order taro donut experience. They are building a movement of sustainable treats by using local agriculture. Previously working for them as a donut prophet, I decided to come up with a merchandise line called “The Aloha Collection.” The line's goal was to bring more light to the company's motto, incorporating community, which seemed lost when opening other locations in Los Angeles and other islands outside of Kauai. The shirts' designs represent magic you’d only find by visiting the tiny donut truck tucked away in the heart of Hanalei.